Yariv Tsfati is a professor at the Department of Communication, Faculty of Social Sciences, University of Haifa, Israel. His research is situated at the intersection of Political Communication, Journalism Studies and Mass Communication. A central part of his research program focuses on various audience perceptions of media (in particular on trust in media, and the third person effect) and how these perceptions affect audience processing of media content and media effects. He also studied the various mechanisms connecting between exposure to partisan and ideological news media outlets and affective political polarization. In the realm of journalism studies, his research focused on journalists’ perceptions of audience trust and news media influence, and on the association between politicians’ physical attractiveness and the amount and quality of their news media coverage. Tsfati’s has also researched audience engagement with media texts in political contexts. He received his Ph.D. from the Annenberg School for Communication at the University of Pennsylvania.